Last week, I had the pleasure of representing San Diego Coastkeeper at the San Diego Ad Club’s annual ADDY Awards gala. The ADDYs are an awards competition for the advertising industry, which recognizes creative work in a variety of categories such as online, print, campaigns and more.
I was surrounded by the big guys.
I’m happy to say that San Diego Coastkeeper won a silver AND a people’s choice for our 2009 annual report and a bronze for our marketing campaign featuring our new brand image, annual report, website and collateral.
While it’s our first ADDY recognition, our designer Myles McGuinness at 9Myles, Inc, has won them previously. I feel very fortunate that Myles has a soft spot for the ocean and extends his extremely talented and creative skills to us. From helping us freshen our brand, design a beautiful and helpful website and present our work in a compelling package, Myles understands and lives our mission.
Our course, we had a few other friends help out with this creative overhaul. Matthew Meier graciously offers us his inspiring underwater photography and Israel Farrer at Interactive Media Group keeps our website functioning at a steal of a deal.
I was honored to have a seat next to the large powerhouse advertising agencies and to share in the spotlight. And I’m thankful for the dedicated professionals in San Diego who share their coveted talents with our organization to help us continue setting the bar higher in San Diego.
But so what about winning Addys for our creative work? This recognition means many things:
- Our approachable and trusted brand helps us reach out to new audiences to educate them on water issues
- Our sophisticated communication programs allow us to create impactful partnerships with funders and corporate donors
- Our beautiful design allows us to approach dirty topics (like sewage) without visually offending readers
- Our organization is fun–and who wouldn’t want to get involved with something like that.
It truly takes a community to protect our inland and coastal waters. If you belong to a business in San Diego looking to connect in meaningful ways–now is the time to join us.