August 23 – Coastkeeper Releases App to Give Residents On-The-Go Access to Events, News

Local smartphone technology provider, Roovy, developed iPhone app for nonprofit

SAN DIEGO, Aug. 23, 2012 – Today, San Diego Coastkeeper, the region’s watchdog for swimmable, fishable and drinkable waters, introduces its second smartphone application. Coastkeeper worked with Roovy, Inc., a local mobile app technology provider, to create an easy way for residents to receive Coastkeeper’s latest news, updates, events, photos and more.

“As people increasingly rely on smartphones to access news and information while on the go, Coastkeeper turned to Roovy to keep pace with these trends and ensure San Diegans have the technology they need to protect, restore and enjoy our waters,” said Megan Baehrens, Coastkeeper’s executive director.Through the app, users have a single source to access Coastkeeper’s blog, event calendar, Twitter feed, YouTube channel, photo gallery, Facebook page and more. Further enhancements, as well as an Android friendly app, are expected to be made available later this year.

“We are confident our technology, which enables users to develop their own mobile apps without programming, will enhance Coastkeeper’s valuable efforts to inform and educate the San Diego community on safeguarding our local waterways,” said Touradj Barman, CEO of Roovy, Inc. “Coastkeeper’s app is a great demonstration of the power of the Roovy technology.”

According to Baehrens, Roovy’s technology saves the organization the cost and inefficiency of relying on an outside developer and offers it an easy-to-use, in-house solution for creating, maintaining and updating its smartphone app. She said, “The Roovy solution is perfect for organizations like ours where resources must be focused on the core mission, but real-time communication of news and developments is also critical.”

Along with the Coastkeeper app, the organization also has a Swim Guide, a smartphone application that shows beachgoers water quality at more than 300 beaches statewide. Both apps are free. Swim Guide is available for both iPhone and Android. The official Coastkeeper app can be downloaded at the App Store.

For more information on San Diego Coastkeeper, please visit localhost/sdcoastkeeper. Please visit for the information on Roovy, Inc.


SAN DIEGO COASTKEEPER: Founded in 1995, San Diego Coastkeeper protects and restores fishable, swimmable and drinkable water in San Diego County. Visit us online at

ROOVY, INC: Roovy, Inc. is a San Diego-based smartphone technology provider that enables users with no programming knowledge to create, maintain and update their own smartphone apps and aggregate all manner of digital content into a single multimedia album called a pod. Pods can be created at Roovy’s website and accessed using the Roovy iPhone and iPad app. Users can also publish their pods as stand-alone iPhone, iPad or Android apps. Visit Roovy online at