San Diego Coastkeeper and NextLeft Marketing Agency Partner to Promote Clean Water

September 20, 2022 – San Diego, CA – San Diego Coastkeeper, San Diego’s leading environmental nonprofit organization, is teaming up with NextLeft, a cutting-edge digital marketing agency and recently certified B Corporation. John McKusick, CEO of NextLeft and life-long surfer, was inspired by the organization’s goals for cleaner water within our communities. He offered NextLeft’s search engine optimization, content, design, and marketing services pro bono to increase Coastkeeper’s exposure and to do their part in protecting the environment. Through this partnership, both parties hope to spread awareness about water and climate-smart solutions throughout the county.

Coastkeeper protects and restores fishable, swimmable, and drinkable waters in San Diego County. Their expert staff and robust programs educate students and cultivate stewardship, host beach cleanups, advocate for policies that protect communities, and use legal and practical means to improve local water supply and water pollution issues. With a shared passion for the environment and a desire to protect that makes San Diego beautiful, Coastkeeper and NextLeft are brought together in this amazing partnership.

Mr. McKusick remarks, “As a B Corporation, NextLeft partners with like-minded businesses with high social and environmental performance standards, accountability, and transparency. The team at San Diego Coastkeeper shares our deep drive to make a positive impact on our community and the world around us. We couldn’t be more excited to increase online awareness of their powerful initiatives, including events, education, and community and governmental advocacy around local water quality and the ocean environment.”

“We are so grateful to work with an organization that aligns with our mission and understands our challenges and needs. With this collaboration, we can grow in new and exciting ways and bring clean water issues to the forefront for all San Diego communities,” says Ally Senturk, Coastkeeper’s communications and outreach director.

NextLeft will host a beach cleanup to kick off the partnership with Coastkeeper at La Jolla Shores on Thursday, September 29, 3-5 p.m.


About NextLeft

In 2016 NextLeft was founded by agency and in-house marketing leaders in sunny San Diego. Today, as a Certified B Corporation, NextLeft is a national, performance-focused agency that supports nonprofit organizations and mission-driven businesses by strategizing, creating, and promoting helpful, relevant content. Be found! For more information, go to

About San Diego Coastkeeper

San Diego Coastkeeper protects and restores the rivers, streams, bays, beaches, and coastline across San Diego County. We defend clean water for the communities and wildlife that depend on it through education, community engagement, outreach, science, and advocacy. For more information, visit