San Diego Coastkeeper offers a number of ways for the community to get involved in keeping our waters clean. Our beach cleanup program gives groups and individuals a way to actively participate in the solution through our monthly cleanups and Beach Cleanup in a Box.
A few times a year, we get the chance to work with a group through a Sponsored Cleanup, and they’re often some of the most memorable experiences in this program. This past week, we were lucky enough to host such a cleanup with the support of LUSH Fresh Handmade Cosmetics. In town for a meeting, 30 LUSH employees from across North America came together at La Jolla Shores for an incredible day of giving back and learning.
This wasn’t just another beach cleanup. There was something unique about the work done by this group. While talking with them about the the sources of marine debris, they shared with me ways they work to fight the problem in their own lives and through their work with LUSH. As a company that uses 100 percent post-consumer recycled bottles, biodegradable packing peanuts (instead of Styrofoam!), and uses fresh ingredients in their products, they were all personally connected to the marine debris problem and saw how their responsible choices made huge impacts on our waters.
Meticulously filling out their data cards, the LUSH team collected over 4,835 items from La Jolla Shores, sitting along an Area of Special Biological Significance. In two hours, they removed 26.85 pounds, including 2,542 plactic items, 809 cigarette butts and 636 Styrofoam pieces.
For a cold February afternoon, their enthusiam and excitement to make a difference that day was infectious. Surfers and joggers stopped to thank them for their work, giving our visitors a chance to connect with the people directly impacted by their efforts that day. It was also a reminder that those responsible choices they make in their own lives and through LUSH have a greater influence than they sometimes see.
Before leaving the beach that day, all 30 LUSH team members, hailing from across the US and Canada, became San Diego Coastkeeper members . While those of us who work and play in San Diego’s water know the challenge we have in protecting it, it’s a wonderful reminder that we have members 1,000s of miles away supporting our work and have actively contributed to solving those problems.
All of us at San Diego Coastkeeper would like to send a huge Thank You to the LUSH team for their efforts at La Jolla Shores and back home!